Description
AWARD-WINNING APPROACH TO LGBTQ+ The client:
A global bank with operations across 30+ countries worldwide.
The challenge:
A business driver to create a sustainable agenda of change to position the bank as a gay-friendly employer, embedding inclusion into the business culture.
The result:
The LGBTQ+ campaign gained external recognition through industry awards and press interest. The internal programme sponsor gained significant press profile.
Anecdotal feedback showed real examples of colleagues choosing to reveal their LGBTQ+ status for the first time, demonstrating a changing workplace culture. Described as “game-changing” by an industry expert, not just for the Tier 1 global bank involved, but for the financial services industry as a whole.
Feedback
“What they managed to bring to life in such a large and generally conservative organisation was truly remarkable.”
Chief Architecture Officer
Global bank, IT delivery team
Info
